Great Content and Links. A Consistent Recipe For Success
CASE STUDY: LIFE COACH
Working with this customer over the last year has been a joy. Constant engagement and feedback on my strategies and initiatives has been a driving success factor for my optimizations. This client was already doing some great work when it came to unique content generation through video blogs and Facebook live videos. That constant stream of content, coupled with the on page optimization, citation building and content optimization is what pushed this client towards success.
86%
YoY Organic Traffic
152%
YoY Keyword Visibility
1
Featured Snippet
Content Structuring & Interlinking
One of the biggest drivers in organic traffic to this client’s site, is their primary service page for life coaching. I took this page from a single page, with thin content, to a deep linked hierarchy of multiple service pages each with their own thorough, keyword rich content. This strategy resulted in in organic traffic growth for all service pages, including a featured snippet, for an extremly valuable keyword, “hire a life coach”
Link Reclamation
Another key strategy which helped boost the authority of this client’s site was link outreach. This client was very good at PR and doing interviews and podcasts, however very few of these media outlets ever linked back to her site. She never knew to ask them! So I analyzed all the sites on the web where she participated in an interview or there was an article written about her and asked those authors if they could link back to the site. This strategy was very successful and helped build a strong base authority for the site early on in the campaign.
Next Steps
The current and future strategy with this customer is centered around content generation and schema markup. We have been writing a lot of “how-to” type content focused at entrepreneurs, and will Google’s recent announcement of “how to” schema, we have started to mark up the content with this data in order to produce rich results. More to come!
