Competitor Name Negative Keyword Generator

Sick of competitor names showing up as matches to your phrase match keywords in Google Ads? Negative them out in bulk before they even appear.

Stop Showing for Your Competitors Names

Google Ads’ phrase match makes no sense. Why should our keywords for our services match to our competitors names that may (or may not) offer that service?

This tool is perfect for you if you are tired of playing wack-a-mole and adding negatives for your competitors brand names every month.

Simply enter your information and our tool will provide a CSV of all your competitors names in one sheet, and each word in their names in broad and phrase match types in a separate sheet. Simply copy and paste those values into your Google Ads negative keyword list and be rid of competitor name matches forever.

  • Google Places API Key: You must provide your own Google Places API Key. Get one here.
  • Street Address: Where you want to start the search from. Likely your place of business.
  • Business Category: The category you want our tool to scrape to find competitor names.
  • Words to Exclude (comma separated): VERY IMPORTANT. If we are a dentist, our competitors may have “dental” or “dentist” in their names. We would not want those words to appear in our phase/broad exclusion lists. Ensure to add those as well as cities or any other words you think may be in your competitors names that you would not want in your phrase/broad negative lists.
  • Defaults
    • Search Radius (meters): How far you want the tool to crawl. Currently set to 5km (3.1mi).
    • Max Number of Results: How many competitors you want to crawl. Currently set to 60.

Please send me your feedback to improve @darcyburk on Twitter (x).